Content Marketing: Whitepaper Lead Campaigns
Creation of guides about concert promotion, booking and livestreaming for lead campaigns with the goal to increase the number of promoters and artists on gigmit.
Service
Creating a promoter lead campaign with a whitepaper on concert promotion, one about live streaming and one about live music booking
Briefing content of both whitepapers as well as layout to copywriters and graphic designers
Setting up lead campaign on Facebook and integrating whitepaper in email campaigns.
Results
Three 20-30 page whitepapers with exclusive content for concert promoters that were even used post campaign to increase promoter happiness and gigmit’s credibility
Won numerous new promoter and artist leads that could be reached out to by the partnerships manager
