Email Marketing Strategy & CRM
Goal
To convert new users into paying pro members, to increase activity on the platform, to improve quality of user profiles, to increase customer lifetime value and to streamline CRM activities on one platform.
Service
Overseeing and coordinating the migration from mailchimp to Hubspot
Hubspot setup from the marketing side
Overseeing and supporting with setting up the CRM automatic workflows for user onboardings, sales and retention emails
Optimzing all CRM workflows to create the most effective email communication, reducing spam and increasing relevance. fine tuning targetings and customization
Testing Hubspot setup, coordinating error corrections
Analysis of performance: Open rates, CTR and Conversions
being a sparring partner to the CRM manager
introducing a consistent tracking structure
Optimization of email onboarding funnel for gigmit.
Results
One platform for the marketing team and customer service team to work with, combining all functionality on one platform
Reducing costs for email contacts
automation of customer communication
Introducing a customer quality score for more efficient and effective customer communication
increasing the quality of communication and reducing spam and unsubscribes by 20%