Marketing Strategy & Sales Funnel Optimization

Goal

Improve the effectiveness of the sales funnel and increase the number of users who complete the desired action, ultimately leading to increased revenue and profitability.

Services

• The initial audit includes analyzing all touch points from the click on an ad, to the landing page, to the conversion and even user retention. Together we define your conversion funnel, set goals and metrics.

• Identify and prioritize optimization opportunities: Based on the data and analysis, identify areas of the funnel that are underperforming and prioritize them based on the potential impact and effort required to make improvements.

• Develop and test optimization strategies to address the identified issues, such as improving the user experience, optimizing page design and content, and streamlining the checkout process. Test these strategies using A/B or multivariate tests to determine which ones are most effective.

• Implement and monitor changes:

  Once the optimization strategies have been tested and proven effective, I implement them on the website or app and monitor the impact on the conversion funnel.

Goal

Finding the best marketing mix based on objectives and key results (OKRs).

Services

• Auditing your existing marketing mix.

• Conducting competitor analysis to find out about their best practices and identify where competition is high.

• Identifying which of the existing channels have the highest potential for your business at this time.

• Identifying new channels that could be potential growth drivers.

Goal

Conversion rate uplifts of +30% - 50% for marketing landing pages compared to homepage and former landing pages

Services

• Creating high performance landing pages for your marketing campaigns.

• Building landing pages to optimize conversions for your marketing campaigns.

• AB and multivariate testing of landing pages to optimize your website performance.

• More Info about landing page packages

“OBJECTIVES AND KEY RESULTS”

Goals

• Effectively set challenging, ambitious goals with measurable results.

• Track progress, create alignment, and encourage engagement around measurable goals.

• Increase efficiency and to get faster results for growth initiatives by implementing scrum.

Service

• Optimize how marketing tactics are implemented by creating an iterative testing environment within the team.

• Setting up the scrum process and applying it to marketing initiatives within the company workflow tools, including a ticket system with target KPIs, measuring quantitative results.

• WORK EXAMPLE: OKR planning at gigmit

You have a brand, but your target customers don’t understand and see it’s unique value or why they should buy your service or product?

Together we can develop a clear brand strategy and find the WHY behind your brand. From that we derive a consistent communication strategy across all of your channels, creating a coherent and powerful messaging to your target audience.