Channel Setup & Optimization
You need someone to look at the bigger picture and help you with your overall marketing strategy, who can transform strategy into action? I deep dive into the marketing channels with the highest potential for your brand and help you increase conversions by auditing and continuously optimizing existing campaigns. This also includes setting up new channels worth testing based on the initial marketing audit.
My Services
Get in touch via the contact form below or schedule a call, so we can discover more about your business needs and develop a custom service package.
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Goal
Increase the visibility of your website and improve it’s ranking for relevant keywords.
Services
SEO Audit: technical SEO analysis & consultation
SEO Content Optimization: optimizing blog content and specific pages that have high potential to rank for relevant keywords.
Developing SEO content based on keyword research and implementing it directly in the CMS.
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Paid social ads can be a powerful tool for businesses to reach their target audience, increase brand awareness, and drive sales and conversions.
Goal
Increasing Return on Adspend of your Facebook, Instagram, Tik Tok or LinkedIn Ad campaigns, while staying cost efficient.
Services
Campaign audit and optimization including restructuring and new setup of your existing ad account
Setup of new ad campaigns
Targeting suggestions for additional ad groups
Ad tests and briefings
Continuous optimization of your campaigns
Work Example: gigmit
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Goal
Tailoring the right affiliate strategy for your business to take advantage of this wide reach, low risk and cost efficient marketing channel.
Service
Setting up new partner programs and negotiating contracts with affiliate networks.
Acquiring and onboarding new partners.
Managing existing key partnerships and large scale affiliate campaigns.
Work Example: Omio Travel
References: Omio, Casper, Ancestry, Stylebop etc.
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Goal
Increase return on ad spent and revenue of your SEA campaigns. Growing or setting up the SEA channel for your brand.
Services
Developing clear goals and defining your target audience.
Keyword research to find the relevant and performant keywords for your ads.
Auditing existing Google campaign setup, monitoring, optimizing and adding additional keywords to search campaigns.
Suggesting and creating new campaigns & ad groups based on relevant search terms with sufficient search volume.
Optimizing ad copy and landing pages.
Include my landing page service to further improve performance
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Goal
Creating conversion strong email marketing campaigns for B2B and B2C businesses.
Services
Improving how your audience is addressed via newsletter and increasing engagement and conversions
Growing your B2B user base by creating automated email campaigns that bring you new leads and users
Auditing, optimizing and automizing your user onboarding funnel in Mailchimp or Hubspot
Work Example: Gigmit
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In addition I offer interim performance marketing management and team leadership as fractional CMO to bridge the gap between new hires and parental leaves.
Contact
anna@maravilhamarketing.com
Rua do Vale de Santo Antonio 176
Lisbon, 1170-382
Portugal