Paid Social Ads
for gigmit
Goal
Lowering CPOs and growing the gigmit user base with Facebook & Instagram ad campaigns targeting artists.
Service
Restructuring Facebook Ad account to better reflect gigmit’s service structure and to give more flexibility in optimization as well as enabling the Facebook algorithm to learn and well performing campaigns to keep running.
Adding different ad formats and improving creatives by making imagery and video content more emotional
Creating a Facebook report constantly testing new targetings and creatives
Results
Lowering CPO by 50%
Growing the channel to be the main driver of new users
Doubling the gigmit user community in two years mostly via paid social
Video Ads
Explanatory in showcasing the platform while being emotional enough to attract the target group.